Denial

To be in denial is to look toward other sources outside of yourself to blame for your problems. For instance, if you are trying to lose weight, and are unsuccessful, you blame the Cheetos or Doritos or Oreos or other foods like those for being so delicious when in reality, you are in control. You can decide whether or not to partake in the eating of sweets. You are the one who can control what you eat. The marketers of snack foods are just doing their jobs. They try and lure you in to buying and consuming their products. There is nothing that dictates that you buy them. That is what it means to be in denial.